It was interesting to read the article “Generation Y” and to listen to the podcast on "The Myspace Generation." After reading the article and listening to the podcast, I realized that I agreed to most of the qualities which were mentioned and I believe are very true to the Generation Y.
The podcast speaks very well about how the Generation Y is different in many aspects from the previous generations. Most importantly, we the Generation Yers, are far more enhanced in using technology than the previous generations. As college students, the last thing we do before sleeping is use our laptop to check our e-mails, browse different websites, or to check Myspace/Facebook. I know a lot of my friends who go to bed after being on Myspace/Facebook till late in the night, tend to get on facebook the first thing in the morning. I would agree with those who believe that social networks like Facebook and Myspace are a great tool to communicate among friends. I have Facebook account and it was recommended by a lot of friends.
Initially, I thought I can live without joining Facebook, but occasionally there would be conversations about friend’s Facebook wall posts and while my friends had conversations about it, I would feel left out. So, I finally ended up joining Facebook and I am glad I did it. It keeps you connected with your friends all over the world. I feel, no matter which part of the world my friends are, I am always connected with them. Also, I believe social networks like Myspace and Facebook are great platforms for marketers to understand the present young generation and the one coming ahead. We make profiles to tell others about ourselves. We post and communicate with our friends “publicly.” Whatever we post on our friend’s wall can be viewed by everyone. You can say there are insights available for marketers on each and every Facebook page. We talk about things from what we like to what we want to see in future products. We talk about what is “cool” and the most wanted in the today’s market.
These days, it’s not only the laptop we carry, but many kinds of portable technology with us every day! I remember I started using cell phone in high school, which was a simple phone that could just be used for calling or texting purposes. In these past few years, looking just at the cell phone, we see a great amount of change in them. They are far better in features, for example, more storage, slim, and there is a wide variety of brands and kinds to fit your style. I was amazed when I first found out about the internet on cell phones. I personally like the I-Phone. I think it’s a small gadget that offers different kinds of technologies summed up in one. To begin with it’s a cell phone and furthermore you can store music, videos and browse the internet. With access to the internet you can do anything from watching movies online to playing games or even checking your e-mail. It replaces the basic needs for a computer and you can have access to it any time anywhere.
I feel it is really important for marketers to research the current trends in advertising so as to get the attention of the target market. Being a part of Generation Y, I feel this generation is always looking forward for new inventions. We are not only ready to adopt new things, but are also willing to create a demand for new inventions. If new inventions are marketed in an appealing manner, we will definitely try out the product.
