I have always loved Tide to wash my clothes. It is funny to say but my "main" reason is not because it is a better care for your clothes over any other detergent. My reason to choose Tide over any other detergent is because it smells awesome! But, I do not deny that it is a great product which washes your clothes without damaging them and keeping them clean and soft. My mom is the one who does shopping for all the household items. If Tide wasn't a great product, she would have never purchased it again. Along with great care, I choose Tide because of its smell. I am so addicted to its smell that there has not been a single day where I have not smelled it. If I go to any store that carries laundry detergents, I will go to that aisle just to smell it. Because of my everyday passion for Tide I decided to do my paper on Tide laundry detergent.
I think it will be interesting to do this paper because I will get to study mainly the household women who take decision for day-to-day household products. I will get to study and learn their purchasing decision on laundry products. Everyone loves their clothes, especially if its one of your favorite and you definitely want to take good care of them. I want to research more on the reasons, if any, why women chose Tide or any other brand over Tide. The reason I am choosing the household women/ moms is because they are the one who are always concerned about the best care. Whether it's in health, food or anything else they want to stay in the best hands.
For this paper, I plan to research articles on Tide’s marketing strategies to sell their products over any other brand. I plan to read reviews that people post for Tide. Also, I plan do to research for this paper by interviewing my mom and her friends in order to get some primary data. My mom thinks I am never interested in any household activities, so it will be something I can do to make her happy. Along with that she is always screaming at me for smelling Tide and makes up all kinds of terrific things that can happen to me, health wise. I always have to hide from her when I smell Tide, but for this paper I will have an excuse to smell the products even more!
While searching the web, I found some interesting articles on Tide. Out of those, one of the articles is this one;
http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i74e046bb4149b4ce86bd69ccbcbd3b2b
This article is titled "Tide's New Beauty Secret" which talks about how combining the product, Tide, with other fabric protectors such as Downy can be beneficial. The article talks about the new "Tide Total Care." This new combination of Tide will offer the most essential things that are beneficial for washing clothes. It will clean thoroughly, protect the original color, preserve the shape, maintain finishing, enhance softness and fight stains. I also visited the website www.Tide.com and noticed how their website is designed. I think the website is great in listing the products. You not only look at the specific product it offers, but you can also view the comments by people. It also has an option that offers customers to look up stain solutions and how to wash them. On the homepage they are currently advertising and asking for opinions about the Tide Total Care. I think the homepage is designed in a very user friendly way with all the latest products being highlighted.
I feel Tide has done a great job with combining other clothes protection products to offer the customer one bottle that carries all the needs. They offer several different choices for customers. Some are Tide with Downy, Tide with Febreze, Tide with Bleach, Tide for cool water, Tide Pure Essential with Baking Soda, and Tide Simple Pleasure. This was not enough that they are now offering products for H.E (high efficiency) washing machines, which uses less water as compared to the traditional machines. They are offering Tide with bleach, Tide with Febreze, Tide with a touch of Downy for H.E washing machines. I think this is interesting how they are marketing so many different products for different kinds of clothes by combining them with each other. I was fascinated to see how Tide in a way is marketing for H.E washing machines.
I feel this is a very interesting topic. I want to learn what the household women have to say about all the different kinds of choices Tide has to offer. I want to read and learn more on the future products Tide has to offer and if people would be ready to accept them.
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Haramain - Well, this is a very specific topic, but that is fine. Just think of it as a case study on Tide. A couple of points... First, just be sure that this is not just a rambling love letter to Tide. That can often happen in case studies like this. Be sure that your paper is focused on customer insights/experiences associated with the brand (and washing, more generally) and that your paper is well organized. Second, you might want to consider contrast Tide with another (or other) brand(s) - you mentioned that in your post and that might be a good idea (although not mandatory). As you organize your paper, do whatever makes sense. Let me know when you want to talk more along the way.
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